Everything genuine, powerful and effective in this world is simple. The great power of simplicity was praised by such scientists as Einstein, Emerson and a lot of others, of course. The principle of simplicity can be applied to coaching and consulting. You may think that speculation about consulting paradigms requires sophistication of thoughts and complexity of narration, but the reality proves otherwise. There are two basic groups of people who try to use sophisticated language and math to business issues. The first group includes rather smart guys who tend to attain even more intelligent look in the eyes of their customers and the outside public. They utilize the Rothschild's adage which runs like "If you can put simple concept into difficult words, do it - it will make you look superb for common people". The second group comprises guys who are not clever at all but try to appear such by virtue of crammed complicated collocations and sentences. Some coaches call them "empty suits". They are not able to see the bottom line of the situation and disguise incapability with the camouflage of ostentatious fake superiority. We are deeply convinced that the solution to ANY BUSINESS or PRODUCTION issue can be formulated in 3-4 simple sentences. Try to be better at what you are doing - and you will succeed. If you feel that you are offering people cheap fake bull - get out of such business and start a new, creative and productive one. Try to feel the desires of your clients or customers, harmonize the system of your business, and people will speak about you with their friend and respect you and your company. To attain the above-mentioned height of mentality, one needs to learn how to be self-reflexive and intelligent. Often people try to substitute their natural talent and real vision of humane business with fake inflicted virtues propagated by empty suits - they have not yet mastered the art of independent thinking and living fearlessly of failures - they do not know yet that if a person materializes his or her creative thoughts into things, they cannot fail - probably the system will restructure itself and accommodate to new environments, but the owner of such a business will always be successful. OK, friends, let us remember that everything powerful is simple. Simplicity means harmony. Do not search for uniqueness in complexity - very often it is the indicator of the absence of initial individual productive idea. Feel good!)